South Korean rapper Psy's offbeat microorganism hit "Gangnam Style" took the prize for prime song on weekday at the twenty seventh annual Golden Disk Awards, a Korean pop event dubbed the "Korean Grammys."The two-day celebration of all things K-pop, together with performances by superstars like the boy band Super Junior, was command within the Malaysian capital of capital of Malaysia before hordes of screaming fans, an affidavit to the soaring quality of Korean popular music genre round the world.
Nowhere has that been a lot of apparent than with "Gangnam vogue," AN infectious hit that created history last month once it became the primary ever video on YouTube to achieve one billion views, the newest record on the song's surge into thought pop.
The tune won the Song of the Year award, the ultimate prize.
The awards were solely the newest accolades for Psy, 35, in what has been a windstorm year for the embonpoint rapper, the primary K-pop creator to realize thought success within the u. s. as a results of "Gangnam vogue."
Decked out in a very necktie and suit jackets varied from pink to baby blue, and solely a towel for one sequence set in a very steam bath, Psy raps in Korean and busts funky moves supported horse-riding in venues starting from playgrounds to subways.
The song, free in July, was meant as an editorial on the rampant materialism of today's Asian nation - notably in reference to the Gangnam section of the town, that Psy has termed Seoul's Beverly Hills.
"My goal during this music video was to appear bad till the tip. I achieved it," Psy told Reuters in August.
The popularity of the song, that has prompted several aper and parody videos, has value-added fuel to growing international interest in Asian popular music genre, particularly the K-pop trade, that currently aims to follow Psy into thought Western popular music genre.
Thanks to their youth, glowing image and also the variety of their songs and dances, K-pop fans have mature apace in geographic area, erst dominated by stars from the West furthermore as city and Taiwan.
A Malaysian fan World Health Organization queued for 3 days to urge into the primary night of the awards ceremony same she admired however the K-pop stars strived for perfection.
"K-pop stars are operating terribly laborious, even before they create their initial debut. They pay plenty of your time active to become an ideal creator," same the 20-something Tai Ching applied science. "This is what alternative artists ought to learn from them."
The Golden Disk Awards began in 1986, with winners chosen supported album sales and digital downloads. The ceremony initial ventured overseas in 2012, once it had been command in Japan.
On Tuesday, the primary night, Super Junior once more won the simplest album award with their album "Sexy, Free & Single." Boy band Shinee scooped the foremost widespread Star prize.
